Amazon’s ambitions to become a bigger player in the UK’s grocery market are gathering momentum as it launches its Pantry service for next-day food delivery for Prime subscribers this month, according to the Guardian.

Pantry is unlike any other grocery service in that it takes a box-based approach to delivery charges, meaning that customers can select 20 kilos worth of products and pay £2.99 to get it shipped to their home within the next 24 hours. Adding extra boxes to an order will cost 99p each and Amazon has already found success with customers placing Pantry orders via safe shopping online in the US, Japan and Germany.

There are over 4,000 eligible grocery items to order as part of the Pantry scheme. It will be an alternative way for items to be delivered quickly, sitting alongside one-hour delivery as part of the Prime Now service that has already arrived in the UK this year.

Amazon spokesperson, Helene Parthenay, said that the Pantry service was designed to meet the daily grocery needs of customers without requiring them to head to their local convenience store themselves. And this really is the same ethos which has fired the firm’s driver to increase safe shopping online over the past two decades.

It has been five years since Amazon first started selling grocery items in the UK and today there are hundreds of thousands of items in stock, making it a serious rival for high street supermarkets. But with things like Prime Now and Amazon Pantry, the firm is truly taking its efforts to the next level.

Meanwhile, traditional supermarket chains are feeling the pinch from both ends of the spectrum, having to keep up with discount retailers like Aldi, while Amazon attacks from the online marketplace.