Youngsters are especially vulnerable to exploitation online, even if some kids are more tech-savvy than their parents. And so the latest web safety campaign from Google, niftily titled ‘Be Internet Awesome,’ should help children to learn about the threats they face and how to deal with them.

The Inquirer reports that a key part of this project is a game called Interland, which has been built to teach kids about online security in a fun way. As well as covering topics including hacking and phishing messages, the game shows players how to choose a password which is strong enough to keep their accounts safe and allow them to go shopping online when they are old enough to do so.

Google spokesperson, Pavni Diwanji, said that it was important for children to be provided with the lessons and guidance they need to ensure that they can harness all that the internet has to offer without falling victim to the various malicious forces which operate online.

He explained that just as kids are taught how to deal with real world scenarios, it makes sense to provide them with the experience and skills they need to stay safe when using internet services.

Observers have pointed out that Google is just one of the many major tech firms that is facing increasing pressure from campaign groups and governments to provide users with greater abilities to control the content they are exposed to and manage a whole range of threats. So this new initiative is, doubtlessly, part of its plan to improve its image in the eyes of critics.

Many adults could benefit from the lessons that are offered as part of this campaign, as carrying out safe shopping online is not possible without knowing the risks.